A campaign tricycle travelled around the city to offer a digital and different experience
Celio déroule
le tapis rouge

Consumer activation at the Cannes Festival

A 360 campaign in association with the agency Hill Valley to launch a limited edition of bow ties at the Cannes Festival.

An online contest offered the chance to experience two days at the Festival: hotel in the centre of Cannes, dedicated limousine, walking up the red carpet and attending film projections. The Cannes shop, remodelled to the occasion, offered a barber shop as well as daily entertainments during the whole week of the festival. A campaign tricycle travelled around the city to offer a digital experience. 

The staff dressed for the occasion.
The Cannes shop proposed a barber shop.

1500 shares on Facebook

1000 bow ties

10 days at the festival

Celio déroule le Tapis Rouge