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LA NUIT DE LA COIFFURE
2016

“Haute Coiffure” in view

For the second consecutive year, L’Oréal Professionnel called on the agency to organize the largest hair salon in France. 

The Paris City Hall was entirely transformed for this third edition of “La Nuit de la Coiffure” (Hairstyling Night) in which a hundred professional hairstylists could express their talent. 

Participants made the most of the many partnerships and digital entertainment to share their customized hairdo.

100 professional hairstylists

1500 participants