The heir and his fans
PURE XS

The World Of Pure XS

As Paco Rabanne launches its new perfume, Pure XS, 20 handpicked International journalists were invited to the sensual city of Buenos Aires.

A two-day experience living in the footstep of the Heir, represented by Francisco Henriques, with one story-line : excess.

A private access to the prestigious Biblioteca Del Congreso de la Nación, an initiation to Polo at the Heir’s Mansion, an Asado feast and a workshop about maté.

A story-telling journalists will not forget:  thought to create digital and sharable content and precise to the last millimeter.

The heir on his helicopter
The heir by the pool

An immersion into the hidden pleasures of the heir,
fenced by a Tango show and a dinner presided by the muse.