Gold was the main colour
1 Million Cologne

A mysterious strongbox

The PUIG group leaned on the agency to organise the Parisian launch of the new perfume from the “Paco Rabanne 1 Million” range: 1 Million Cologne. The journalists were invited to discover the new fragrance preciously safeguarded in a mysterious strongbox buried in the cellar of a private mansion. A cocktail and an exceptional dinner were waiting for them in a setting in line with the “1 million” character, enhanced by pieces from Saint-Louis crystal glassworks. 

Design of the perfume bottle
Cocktails and an exceptional dinner awaited the guests, based on the image of the character 1 Million

One strongbox

A few kilos of gold

500 white roses