YSL Beauty’s influence trip
An exclusive experience for the biggest international influencers, to enjoy a full immersion in DTLA. Escorted by their “Beauty Crew”, the influencers wandered through the streets of Los Angeles in the footsteps of the brand’s new icon, Staz Lindes, a native of the Californian capital. The journey guided them through unexpected settings such as an iconic tattoo shop and an art gallery, to discover the brand’s new product range. The venues were entirely dedicated to make up and fully redesigned to encourage content creation and sharing.
An exclusive 360° brand activation
Staz Lindes, new icon