ace-hotel
YSL POP-UP SHOP

A revamped ticket office turned pop-up store

The first ever YSL Pop-up Shop opened for 48h inside the mythical box office of the “Theatre at Ace Hotel”, redesigned with the brand’s imprint for the occasion. Participants were offered exclusive make-up advice by one of the handpicked Make-up artists. With a little bonus: they could have their lipstick engraved with their name. A true beauty experience. 

 
make-up

1 YSL Beauty Pop-up Shop in the USA

A delicious lipstick bar 

15 000 unleashed participants