GEL_NIMBUS is one of most loved ASICS products, for its 20th anniversary the agency imagined an event faithful to the brand’s motto: « a sound mind in a sound body ». The showroom was open to the press and influencers, an inspirational place with passionating activities and one goal, increase sports performance with a run test and several meditation running sessions because the body achieves what the mind believes.

More than 80 journalists 

& more than 50 influencers