10 days in Paris !

To strengthen its position on the French market, the UK/US leader in net-fashion Boohoo.com settled in Paris for 10 days in an intense Pop-up store.

In the heart of Paris, #theboohoostore held more than 10 Meet & Greets and DIYs, with a new scenography for the press-day in line with the Autumn/fall collection, and a finale with a free Tweet Away for the brand’s aficionados.

10 operating days

More than 10 Meet & Greets and DIYs