The New Man of Today

Chris Hemsworth became the new face of the iconic Boss Bottled fragrance! For the official reveal to the press of the identity of his new muse, Hugo Boss invited 30 international influencers to NYC to discover the new Man of Today.

Thus, we proposed to the guests an immersive exhibition where they could meet Chris Hemsworth during an intimate Q&A session, followed by an experiential journey related to the fragrances of the Boss Bottled range. 

The participants were able to discover the values ​​of the "Man of Today" such as ambition, success and integrity, throughout an interactive and shareable scenography, and also thanks to the sensory boxes. 

Inside these sensory boxes, videos and messages recited by Chris Hemsworth were projected and mixed with the diffusion of the fragrance, for a whole new rediscovery of the notes of each perfume : Boss Bottled, Tonic & Intense.