le tapis rouge
Consumer activation at the Cannes Festival
A 360 campaign in association with the agency Hill Valley to launch a limited edition of bow ties at the Cannes Festival.
An online contest offered the chance to experience two days at the Festival: hotel in the centre of Cannes, dedicated limousine, walking up the red carpet and attending film projections. The Cannes shop, remodelled to the occasion, offered a barber shop as well as daily entertainments during the whole week of the festival. A campaign tricycle travelled around the city to offer a digital experience.
1500 shares on Facebook
1000 bow ties
10 days at the festival