Welcome to the JPG Factory!
The day after the 40th anniversary of his brand, Jean Paul Gaultier welcomed the international press to a “hangover brunch”.
An original format to present the new universe of the brand’s perfumes. The designer’s Parisian stronghold took on the look of a fun and poetic factory: a scenography designed by black lemon to perfectly match the new advertising film.
1 great fashion designer and 90 guests
800 cans of Jean Paul Gaultier
30 meters of manufacturing belts