Beginning of the event
La Nuit de la Coiffure

A “hair-raising” evening at the Palais de Tokyo

L’Oréal Professional entrusted black lemon with designing and producing the second edition of the Nuit de la Coiffure, its most important consumer event. The agency opened the doors to the Palais de Tokyo for the brand’s partnering hairdressers and to registered participants. An unprecedented night in aesthetically groomed surroundings, rhythmed with creative entertainment.

DJ Twiggy animated La nuit de la coiffure
La nuit de la coiffure Photocall

100 hairdressers

1300 participants

Thousands of shares on social networks

400 girls went to get their hair dressed