The last Valentine-less Valentine’s Day
Taking the opposite stance of Saint-Valentine traditions, and thereby maintaining their communication line set by Buzzman, Meetic commissioned the agency to imagine an ephemeral venue that would gather singles for Valentine’s Day weekend. At the heart of the Marais in Paris, the #LE14 welcomed 1000 people over two days. Many partnerships and entertainments allowed participants to enjoy their last weekend as singles.
A 2-day campaign
2000 shares on social networks