Pullman presented the travelers with a new experience at the airport

An interactive experience at Roissy Charles de Gaulle airport

To meet the Pullman Goup’s request to set up a consumer activation campaign for its new hotel complex at Charles de Gaulle airport, black lemon recommended and produced a virtual visit based on a 360° video shooting of the new hotel. Thanks to the Oculus Rift technology, this immersion allowed the brand to target its audience directly: “the new nomads”, who enjoy new sensations and technologies, as they stepped off the plane. Implemented in two terminals of the Roissy Charles de Gaulle airport in association with JC Decaux Airport, the group JC Decaux’s new branch dedicated to airport spaces.

A lot of people tried the Oculus Rift technology
The event was very active on the social networks

1 airport

2 000 passengers in transit

800 shares on social networks