In a Berliner industrial photo studio, influencers coming from around the world discovered scenography just as floral and explosive as the Flowerbomb collection and its last fragrance: Flowerbomb Nectar.
An intimate event, a discovery space, a luminous capsule designed to envelop the visitors in the VIKTOR&ROLF universe.
Seven workshops immersing the guests in the flower’s heart, captivating installations to feel the perfume’s intensity. Activities arousing curiosity and creative spirit through the fragrance olfactive deconstruction: top, heart and base notes.
The sharing of this day’s experiences generated more than 200 000 interactions all around the world thanks to a 7 millions followers community.
More than 5000 flowers!