A revamped ticket office turned pop-up store
The first ever YSL Pop-up Shop opened for 48h inside the mythical box office of the “Theatre at Ace Hotel”, redesigned with the brand’s imprint for the occasion. Participants were offered exclusive make-up advice by one of the handpicked Make-up artists. With a little bonus: they could have their lipstick engraved with their name. A true beauty experience.
1 YSL Beauty Pop-up Shop in the USA
A delicious lipstick bar
15 000 unleashed participants